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湖南瀏陽市委書記黎春秋:先覺先行 融合融活

  近年來,湖南瀏陽堅持以習近平新時代中國特色社會主義思想為指引,把融媒體中心建設作為落實意識形態責任制、壯大基層主流思想輿論的政治任務來堅決執行,加快實施機構、平臺、項目、人才等層面的深度融合,不斷提高縣級媒體的傳播力、引導力和影響力,更好引導群眾、服務群眾。

  下好融合“一盤棋”。2013年,習近平總書記“8·19”講話強調,宣傳思想工作是做人的工作的,人在哪兒重點就應該在哪兒。從那時起,瀏陽就因勢而動、順勢而為,啟動全媒體平臺建設,探索傳統媒體和新興媒體融合發展。去年以來,瀏陽把融媒體中心建設工作列為“一把手”工程來抓,作為全面深化改革的重點任務來推進,強化頂層設計,拿出時間表、制定路線圖,推動融媒體中心在瀏陽落實落地。目前,原瀏陽日報社和原瀏陽廣播電視臺已整合組建為瀏陽市融媒體中心,實現了報臺機構和人員的全面融合。

  構建全媒“生態圈”。融媒體中心要成為基層宣傳思想工作強起來的核心抓手,必須唱響主流輿論思想的主旋律、最強音。瀏陽堅持“移動優先”策略,將掌上瀏陽客戶端作為瀏陽融媒建設的“龍頭工程”和主力平臺,打造一個集“智慧城市”“媒體+”和電商平臺、網絡直播、跨域拓展等于一身的載體。目前,該平臺已成為瀏陽信息量最大、點擊量最高、最受群眾關注的綜合信息服務平臺。同時,在全省縣級率先重構“采編播發”新流程,設立融媒體“指揮調度室”,形成協調聯動、運轉順暢的融媒調度運行機制,對“一報兩臺一網一端三微”8個市屬傳播平臺和“新湖南”等4個上級新媒體瀏陽頻道進行融媒調度,構建“全媒發布、全網傳輸、全域覆蓋”的嶄新格局,讓黨的創新理論“飛入尋常百姓家”。

  打造民生“服務站”。瀏陽運用“媒體+政務”“媒體+服務”等模式,創新推進基層治理。緊貼群眾關注的就學、就醫等問題,開發了一批優質融媒項目服務民生。“在線教育”項目,精心錄制名師教育課程面向全域推送,助推瀏陽教育信息化、均衡化發展;就醫“一卡通”項目,著眼于解決群眾就醫耗時長、成本高問題。擔綱智慧城市主力軍,以新媒體為載體,開發智慧黨建、天天學習、掌上政務等16個政務服務類項目和生活服務類項目,讓智慧生活走進千家萬戶。

  激活創新“動力源”。堅持正確輿論導向不動搖、改革創新不止步,瀏陽在全省率先推進媒體“企業化管理、公司化運行”,促進了媒體轉型創新發展;率先實施縣級媒體機構薪酬改革,推行績效工資制,實行同工同酬,大大激發了媒體從業人員的工作動力和創新干勁。突出媒體人才引進和培養,加強隊伍建設,實行自主招聘、自定薪酬的靈活政策;通過“請進來”與“走出去”相結合的方式,加強媒體從業人員的教育,不斷提升政治意識和業務素質。

  下一步,瀏陽將堅決按照中央部署和省市要求,持續深入推進縣級融媒體中心建設,鎖定“全國示范”目標,將“先發優勢”轉化為“領跑勝勢”,力爭為全國提供可借鑒、可復制的“瀏陽樣板”,推動融媒體中心建設工作邁上更高臺階。(作者:長沙市委常委、瀏陽市委書記黎春秋)

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